When I give a job description to my SEO specialists, I sometimes use a video to make this easier on my end. What I did on one occasion was I got a pen and paper and mocked up what I wanted to have happen from a little software flow chart and then used the iSight camera in the Mac. I held the note up to the screen and took a photo of my notepad. I then just opened up the image on my computer screen and then screen captured me talking through the notepad. It was my mouse moving on the screen going through, talking through my really bad sketch. It was really basic. That’s the detail of what you have to do.
So I did those little mock ups that I cut out of Word, did another little screen capture video of the original sales page that I wanted to have changed and then sent this email. ‘Basically it is a redesign of owntheg.com.au sales letter, you’ll see a bunch of videos on the blog that I want to incorporate and then check out the other videos I talk about.’ This is basically the brief that I gave, the name of the videos and the screen shots. I got back an amazing full sales letter for about $200.