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Have you lost a pet recently and are looking for a pet head stone? When the smallest, but not the least of your family has passed on, an engraved granite head stone can be a reminder of its special place in your family. There are numerous sayings that you can put on a pet head stone, everything from, “My best friend”, or “Rest in peace our lucky girl”, to “You’re mama’s big boy”, or you can put on there essentially anything that means the most to you. You remember the days that were special with your pet, every time you visit the pet cemetery. If your pet was a dog, you’ll remember the knitted dog sweater patterns that you use to persue when making your pooch that special sweater, the bond you felt between one another when you went on those special walks or runs, and even the vip pet insurance that is no longer necessary. Your favor pet was more than just a pet. It was a companion and you want their legacy to be permanent. After all, it’s one-way people mourn when their pets die. You’re going to experience a profound loss with just about any pet, and in recent years the stigma associated with mourning the loss of the pet has begun to fade, and people have found many different ways of remembering and grieving for their pets. The loss of a pet is certainly more profound if you are on your own perhaps by also being widowed. Pets are good companions when loved ones have been lost due to a partner’s death so it can be very, very hard to lose a pet, too. After all, you are a little family!

Another way of keeping your pet’s memory is to have it cremated. You may choose to still have a pet head stone and place your pet’s remains in the backyard or in a pet cemetery, or maybe even keep the ashes in pottery crocks on your bookcase. Veterinarians, over the years of working with families, have concurred that pets are actually members of our families. There are actual support groups for grieving pet owners and you may want to consider something like this if you’ve recently lost your pet. You may want to memorialize the pet that died. This may include burying your pet in a pet cemetery or if you choose to have a cremation, you can keep the ashes or even contribute to a favorite charity in the pet’s name. As an example, one grave in a pet cemetery contained a life-sized, cement bulldog wearing a red collar and had a worn tennis ball at its feet.

Vip pet insurance is available for pet owners who have older dogs or pets, and you’ll be amazed at some of the benefits associated with these plans. If you have a crippled or ailing pet, these health insurance plans can offer euthanasia coverage in the event that you would need to put your pet to sleep. The amount of money that you save with vip pet insurance will depend upon how often you need it, and how accident prone or ill your pet becomes. When it comes to spending money for your pet’s funeral, you’ll find that these insurance plans do not cover this expense. If you choose a pet casket, you can even lay your dog to rest in its favorite collar or even that sweater that you spent hours going through knitted dog sweater patterns to make. From choosing a pet head stone, a pet cemetery, or an insurance plan for your pet, make sure that you do your homework first as prices will vary. Either way you look at it, your pet is very special and should be laid to rest and given a special place in your backyard, hearth or pet cemetery, and of course, snuggly in your own heart.

Terry Price is a successful publisher and author on the topic of pets and pet related items at: [http://www.pet-supply-discount.com/pet-insurance.html] The lasting legacy of your pet is possible with the right pet head stone: [http://www.pet-supply-discount.com/141-pet-memorial-head-stone.html] Did you enjoy this article? http://www.digg.com/about

Do you always dine out? Does it sabotage your weight loss goal? Having lunch with your client or enjoying a dinner with your partner in a restaurant should not make you feel guilty for not sticking to your diet.

Eating out is tempting because the scrumptious menus are laid in front of your eyes. The aroma of a mouthwatering dish can make you forget all your months of hard work and effort to keep off your weight from ballooning.

However, learning the smart ways to dine out can save you from sabotaging your diet.

Reduced-Calorie Menu

Most of the high end restaurants have an option in their menu for reduced-calorie selections. Take advantage of these options when eating out.

Non-Fried Selections

Not all restaurants offer reduced-calorie options. For this situation, always remember that non-fried selections are the best option when ordering for lunch or dinner. Opt for broiled or grilled meat and vegetables.

Be cautious of how your food is being cooked. Read the details in the menu and avoid deep-fried, batter-dipped, creamy, crispy, pan-fried and garnished with creams. These options are generally rich in fat and high in calories.

No to Buffets

Buffet is always a preferred choice because it offers more value to your money. However, its extensive selection from appetizer to desserts can be tempting to really overeat and sabotage your diet.

If you cannot avoid buffet, then choose wisely when filling your plate. Try to take more on plain salads with low-fat dressings and fruits.

Portion Control

After your order is served, cut it right away into two portions. This is a smart way to know whether you are consuming just enough or overeating already. Once you finish the first half-portion, try to eat fruits or salads in between. This helps you to less likely eat the remaining portion.

Also, fast food restaurants often offer your super-size option. For instance, a lunch meal of burger and fries can be super-sized to larger portion of burger and bigger serving size of fries. It can really be tempting because you will pay less but think again before you cave in for super-size order. Think of the calories and sabotaging your weight loss goal.

Dining out is always fun and it makes difficult to monitor your calorie intake. Regular dining in the restaurants can really balloon your weight if you do not dine wisely because it is easy to cave in to their scrumptious menu.

Now with these tips on how to dine out smartly, you don’t have to feel guilty anymore for dining with your friends and colleagues. Choose smartly and it will never be a hindrance to your weight loss goal.

Julie Brealy is the health manager at FitFarms Fat Camp, No. 1 Weight Loss Retreat and Fit Camp in the UK. She has been working for over 10 years in the weight loss industry advising companies in the US and the UK. Julie is also an experienced deep tissue massage therapist.

The dilemma of buying children’s clothing begins even before your child is born. After having a baby, women usually receive some clothes as baby gifts. Often these are small sizes that your child will outgrow very soon. So you can see that buying clothes is an ongoing task for parents.

As an infant, a baby will change sizes every few weeks. Buy durable clothing in washable, comfortable fabrics. Babies have many accidents so you’ll need to buy clothes that are easy to clean. If you use bright colors instead of pastels, they will not soil or stain as easily. When shopping for children’s clothes, many women seek high-quality clothing. But if you,re on a tight budget, you can always wait for clothing store sales at places such as Gap, Old Navy, Disney Baby, or Babies R Us.

Bargain Seekers

With the knowledge that a child will outgrow their clothing quickly, some women go thrift shopping and check garage sales. Many times these clothes are barely worn and may even look almost new. Thrift shopping is a good way to find children’s brand name clothing without paying the full price. Sometimes clothing for boys in larger sizes is harder to find at these sources because of the wear and tear. Finding clothing for girls may be a bit easier. The key to finding great clothes at a bargain is to shop often. Visit your local thrift shop once a week and frequent yard sales in your area.

Yard sales are even better than thrift stores in some ways because you can bargain with the seller. Try picking out a bundle of clothing and other items; then make an offer for the entire bundle. You might be surprised at how little you will pay for items. Also, check for bargains through the newspaper classifieds. Occasionally, you’ll see offerings for children’s clothing directly through the ads.

Preparing for Ever-Changing Sizes and Needs

When your child gets to the toddler stage, clothing needs will change. During and after potty training, separate tops and bottoms will be more practical. Dresses and pull-on pants make training easier and encourage the toddler to be independent. Buy clothes that are easy to put on and take off so your toddler can learn to dress himself. You will need to buy good shoes that are comfortable. When fitting shoes, allow a half-inch in front of the toes when standing and make sure the heel fits properly.

If you have younger children of the same gender but different ages, or if you plan to have another baby soon, keep unsoiled clothing put away for the next child. This will save you money, and younger children usually never know the difference. Store the clothing in a dry, tightly sealed plastic container to keep mice and moths out. Include a fabric sheet to keep the clothes smelling fresh.

Buying Children’s Clothing for School

When your child starts school, clothing needs will again change. At this time, your child may want to help pick out clothes. Before you go shopping for clothes, have your child try on last year’s clothes and see what can still be worn. Then look for clothing that is comfortable, washable, and easy to keep clean. Many mothers choose children’s clothing that is simple with large buttons and has zippers with pulls, elastic waists, and large neck openings. Buy clothes that are appropriate and safe. Avoid big legs, loose ribbons or sashes, and slippery shoes. Even if you can’t afford expensive fashionable clothes, choose basic clothing in colors and styles your child likes.

Watch for store sales on school clothing and save money if your state has tax-free shopping days. In the winter, dress your child in layers. While they are outdoors they can wear their coats, hats, gloves, and scarves. Inside, they can also wear layers to remove if they become uncomfortable. A sweatshirt over a button-up shirt or a t-shirt under a button-up shirt will provide this option. Many women with smaller children choose clothing that will be easy to remove when going to the bathroom. The teachers always appreciate this!

Remember that some styles may be cute and very stylish but not comfortable or practical. Look at women’s magazines to get ideas, or talk to other mother’s that have more experience with children,s clothing to make the best choices.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web.

Learn more about Choosing Clothing for Your Children or Majon’s Clothing for Children directory

June is quickly approaching and for most coastal regions the thought of a hurricane begins to creep into our minds.

We become concerned about the safety of our homes, our pets and ourselves.

However, hurricanes are not the only disasters that can confront our well being and that of our pets. Floods, wildfires, tornadoes, riots and terrorists attacks add to the list of things that can happen.

The important thing is to have a plan. Hurricane Katrina was a disaster that displaced not only thousands of people but displaced many animals and unfortunately many died along with their owners. It is said that approximately 44 percent of Hurricane Katrina’s victims were pet owners that would not leave their pets.

Until Katrina hit, our country was not too pet friendly in the light of disasters. Most, if not all, did not allow pets of any kind to be brought to a designated shelter.

Currently many states are now providing shelters for owners and their pets providing they follow certain restrictions. Red Cross shelters however, will not allow pets. It is not their rule, but that of the local health departments. A Red Cross shelter is for the benefit of those who do not have pets, who are afraid of pets or who have allergies to pets.

It is up to “you” the pet owner to check your local facilities and see what shelters will allow pets and what size and kind of pet is allowed.

Planning ahead for yourself and your pet should be at the top of your list of things to do. The problem with advance preparing is that many of us go into the “denial mode.” We tell ourselves that whatever the disaster is “it is not going to involve us.” Then it hits and we are not even prepared for ourselves let alone our pets.

So what should a pet owner do? In the following paragraphs I am going to give you some tips on how to keep your cat or dog as safe as humanly possible. The important thing is to remember you need to prepare before a disaster strikes.

A disaster kit should be large enough to contain all the things you normally need for your pet for at least a 7-day period. It should be waterproof (a plastic container with a tight fitting lid) and labeled “disaster supplies cat or dog.”

Owning a pet is a big responsibility and with that responsibility comes the job of seeing that your pet is safe and well taken care of. A pet is not a thow-away item, it is a breathing living being and deserves the best care you can give it. For more information on taking care of your pet, please visit my website http://www.cats-and-dogs-on-the-web.com

Fifty million home-based businesses will be in operation by 1997, according to Link Resource’s National Work-at Home Survey. All around the country, people who want more control over their lives are starting home businesses In New Orleans, Rick Hart’s home based cajun Cargo ships seafood nation wide. In Palatine, Illinois, Stephaine Heavey works from home designing and selling original patterns for fabric dolls. And in Dallas, Lisa McElya published the Dallas Party & Event Planners Guidebook from the entire first floor of her two-story home. These three people are living the new American dream of owning a business, but avoiding the high overhead and start-up costs of a commercial location. If the idea of working from home is appealing, but you don’t know where to begin, here is a step-by-step guide. STEP #1 DECIDE WHAT PART OF THE HOUSE TO USE Select an area away from family activity. The perfect space is a separate room (or perhaps the garage), but any area will do, if it can hold all the business supplies and equipment, and also provide enough work space for desks, tables, or counters. STEP #2 DETERMINE HOW MUCH TIME YOU CAN SPEND ON THE BUSINESS Many people start a home business on a part-time basis while raising children or working outside the home. Others start full-time when family and finances allow. However you begin, figure out how may hours per week you can devote to the business Make a weekly chart of your activities, examine it, and determine where the business fits. Don’t assume you have time and find out later you don’t. STEP #3 DECIDE ON THE TYPE OF BUSINESS Make a list of things you like to do, your work and volunteer experience, and items you own that can be used in a business. Look over this line-up, and using ideas from it, list possible businesses to start. Eliminate any business that isn’t appealing or doesn’t fill a need people have. For ideas on different types of businesses, consult the end of this article. Other ideas can be found in the source material listed at the end of this article. STEP #4 CHOOSE A LEGAL FORM The three basic legal forms are sole proprietorship, partnership, and corporation. The most common is the sole proprietorship. As its name implies, a sole proprietorship is owned by one individual. It is the oldest form of business, the easiest to start, and the least complicated to dissolve. Here are some of the advantages of this business form: 1. You own all the profits

2. Your business is easy and cheap to organize. You don’t need any government approval, although you may be required to carry a city, state or county license. Your only other obligation is to notify the Internal revenue Service (IRS) for the purposes of sales tax.

3. You’re the boss

4. You enjoy certain tax savings. You must pay regular individual taxes on your income, property, and payroll, but these are not levied as special taxes, as with a corporation. You will also have to pay sales tax which you have received from your customers.

5. Greater personal incentive and satisfaction. Since you have your investment to lose if your business is not successful, you should be more willing to put time, thought, and energy into the business. And when your business is successful, you enjoy maximum sense of accomplishment since you know its success was dependent upon your decisions about your management ability alone. For more information about this and other forms of business, send for the U.S. Small Business Administration (SBA) Publication MP25. Selecting the Legal Structure for Your BUsiness (50 cents). It outlines the advantages and disadvantages of each legal type of structure. If after reading it you are still uncertain what form of the business should take, consult an attorney. STEP #5 DETERMINE WHERE THE MONEY WILL COME FROM There are three ways to finance start-up costs: use your own money, obtain a loan, or find investors. If possible, it is better to start small, use your savings, and not worry about repaying a debt. also keep in mind that since you are a home-based, chances of qualifying for a loan or finding investors are slim until the success of your idea is proven. STEP #6 GATHER INFORMATION Spend a few weeks researching home-based businesses. A library or bookstore can provide numerous books on business basics, and on the specific type of business that interest you. Homemade Money by Barbara Brabee (see sources) is an excellent book to start with. If you are considering a computer business, get in touch with the association of Electronics; Cottagers, P.O. Box 1738, Davis, CA 95617-1738. To keep informed of what is happening in home business world, contact National Home Business report, P.O. Box 2137, Naperville, IL 60566, for subscription information; and Mothers Home Business Network, P.O. Box 423, East Meadow, NY 11554 (send SASE for free information). STEP #7 CHECK ON ZONING RESTRICTIONS Find out how your property is zoned, the call City Hall and ask what regulations apply to home businesses in that zone. Also, if you rent or live in a condominium, check the lease or homeowner’s association rules to be certain a home business is allowed. Generally, if you do not annoy your neighbors with excess noise, odors, and traffic, you will not be deterred from running a business at home. The neighbors may not even be aware of the business, but it is necessary to know exactly what you can and can’t do before you start. This is important should any problems or questions arise later. STEP #8 PICK A BUSINESS NAME AND REGISTER IT If the business you choose is different form your name, file an assumed (or fictitious) name certificate with the county. You are notified if another business already has that name, so you can select a new one. Do this before investing in expensive stationery and brochures. It costs only a few dollars to file, and it protects the business name from being used by someone else in the county. STEP #9 WRITE A BUSINESS PLAN A good business plan clarifies your ideas and establishes a plan of action. A good business plan should include a description of what you are selling, your background and qualifications, who the prospective customers are and where they can be found, what is needed to build the business, how you plan to promote, and how much money is need for start-up costs. SBA Publication #M925, The Business Plan for Home-Based Business ($1) is helpful. STEP #10 GET AN IDENTIFYING NUMBER If you are the sole proprietor of the business and have no employees, you may either use your Social Security number or an Employee Identification Number (EIN) as the business number on official forms. If you have employees, or the business is set up as a partnership or corporation, you must obtain an EIN. To do this, complete IRS Form SS-4 (Application for Employer Identification Number) and file it with the nearest IRS Center. STEP #11 OBTAIN A SALES TAX PERMIT If the product or service you sell is taxable, you need a state sales tax permit. Call the local tax agency, explain the type of business you have and what you sell, and ask if you need to collect sales tax. If you do, they will send you the necessary information and forms to complete. You also use this tax number when your purchase items for resale. STEP #12 OBTAIN LICENSES & PERMITS It’s very important not to overlook any necessary license or permit. For example, some cities and counties require a general business license, and most have special laws regarding the preparation and sale of food. Call City Hall to find out what is need for your particular business. In addition, Chamber of Commerce provide information on city, county and state licenses and permits. STEP #13 SELECT BUSINESS CARDS, STATIONERY, BROCHURES Spend time on the color, design and paper for these items. They make a definite impression-good or bad- on the people who receive them. If you are not certain what is most suitable and effective, consult a graphics designer or a creative printer whose work you like. STEP #14 OPEN A BUSINESS CHECKING ACCOUNT Call several banks to find out what services they offer, and what minimum balance, if any, must be maintained to avoid paying a service charge. Also ask about credit card if you plan to offer this convenience to your customers. Bank fees can be significant, so shop around for the best deal. If your personal checking account is with a credit union, see if it can also provide a separate business account. when you open your account, you may need to show the assumed name certificate and business license. Finally, investigate obtaining a credit card in the business’s name. If this is not possible, set aside a personal credit card to use for business expenses. STEP #15 SET UP RECORD-KEEPING SYSTEMS Put together a simple and effective bookkeeping system with an 8 1/2 x 11″ three-ring binder, columnar pad sheets and twelve pocket dividers from the office supply store. For each month, set up columnar sheets for income and expenses. Use a pocket divider for each month’s receipts, bank statement, deposit tickets, and canceled checks. In addition, an automobile log for business mileage, and filing system for correspondence, invoices, supplier catalogs, client records, etc. are two other useful tools. For more information on record-keeping, see IRS publication #583, Information for Business taxpayers. STEP #16 CHECK IRS REQUIREMENTS If you comply with basic IRS guidelines, you can deduct a percentage of normal household expenses (mortgage, interest, taxes, insurance, utilities, repairs, etc.) as a business expense. see the box accompanying this article and, for more detailed information, IRS publication #587, Business Use of the Home. Also become familiar with these IRS forms: Schedule SE (compensation of Social Security Self-Employment Tax) and Schedule 1040 ES (estimated Tax for Individuals). Depending on circumstances, you may have to file them. STEP #17 OUTFIT THE BUSINESS Make a list of everything needed to start the business, but before you buy anything, look around the house for things you already own that are usable. When you are ready to start purchasing, check the classified ads and garage sales. Both are good, inexpensive sources for office furniture, typewriters, computers, answering machines, etc. But only what is absolutely necessary for start-up, and wait until the business is off the ground to get the extras. STEP #18 DECIDE ON TELEPHONE REQUIREMENTS Call the telephone company to find out the cost of a business phone in your area. If you cannot afford a separate business line, investigate the telephone company’s regulations on using your personal phone in a business. It may be possible to do this if you follow certain guidelines. Keep a record of long distance business calls as they are a deductible expense. Finally, consider the benefits of an answering machine to catch calls when you are out. STEP #19 CHECK OUT THE POST OFFICE & UPS Using a post office box as the business address down plays the fact you are home-based. It also prevents customers from dropping in at all hours. While looking into box rental, ask for information on the various postal rates, particularly bulk rate, if you plan to do large or specialized mailings. If you mail many packages, check out United Parcel Service (UPS), as it is less expensive than the Post Office. STEP #20 PURCHASE THE NECESSARY INSURANCE Check with your homeowners insurance agent about a rider for your existing policy or the need for a separate business policy. Also make sure you have adequate personal and product liability coverage. Shop around, as each company has different rules regarding home businesses To save money on medical insurance, join an association and participate in their group plan. One such body is The National association for the Self-Employed: they can be reached at 800-527-5504. STEP #21 ORGANIZE THE HOUSE & YOURSELF To have more time for business, organize and simplify household routines. Start by holding a garage sale to get rid of unnecessary possessions. Next, have a family conference and divide household duties, making sure each person does his or her part. The, set up a planning notebook to keep track of appointments, things to do, calls to make, errands to run, shopping, etc. Finally, set up a work schedule so you won’t get sidetracked by TV, neighbor’s visits, snacking, and telephone calls. Creating and operating a home business is a wonderful and rewarding challenge. The satisfaction is not only in the money earned, but in doing what makes you happy.

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Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
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There is really only one qualification for being classified as a gourmet cook. You have to know how to cook from scratch with or without a recipe. This is the basic standard of preparing gourmet dishes. Basic cooking is knowing how to open a can of beans and slice some bread to go with it. Gourmet cooking is knowing how to open a can of beans and layering it on sliced grilled franks and adding melted American cheese on top.

The fact is when it comes to gourmet cooking there is a little more of the extraordinary over that of just slapping together a meal.

Does one need to go to a chef’s culinary institute to become a gourmet cook?

If you went to a chef’s culinary institute, you would graduate with a degree that would let you work in some of the finest restaurants in the world. If you learned the basics of cooking like how to fry an egg and not burn the bacon, you could work in some of the restaurants that offer breakfasts at reasonable prices.

When is a basic restaurant cook also a gourmet cook?

If a cook at a fast foods restaurant did not follow the plan in preparing his product, he would be fired. A short order cook is also trained in certain basic cooking techniques. Improvisation and a sense of refined judgment in presentation and taste are not required for basic cooking but are a must for a gourmet cook. Understanding this difference is the key to learning the art of a gourmet cook. It’s like piecing together a jigsaw puzzle where you always have the final big picture in mind.

Gourmet Cooking DVDs focusing on the subject of Gourmet Cooking. 2,154 Free Video Previews. Free Shipping on Orders Over $100. Learn about Gourmet Cooking. http://www.learningfromdvds.com

The question of how to play tennis is often one that is a challenge to new players learning the game. Tennis is a great sport with many different personalities. In this article, we will reveal the basics of how to play tennis. It has 3 forms hard, lawn and clay tennis.

Tennis is played by people over the world as a great form of exercise and recreation. There are also many levels of professional play in tournaments around the world. There are four top tournaments called the Grand Slam Tournaments. These are Wimbledon, the US Open, The Australian Open, and the French Open. Millions of people watch these tournaments making tennis a great spectator sport as well. Recently, tennis was added to the Olympics as an official sport.

Tennis is a sport that is playable by all age groups and is enjoyed by players at all levels from kids to senior citizens.

The basic area where tennis is played is call the court. This is a rectangular flat surface of varying types including concrete, grass, and clay. The standard tennis court is 78 feet long and 27 feet wide for singles matches. For doubles matches the width of the court is increased to 36 feet. A 3 feet 6 inch high net is stretched across the court, dividing the court in half. Tennis courts can be found in public parks, schools, and country clubs throughout the world. They can be outside or inside allowing for fresh air when the weather is good and year round play when the weather is bad.

There are three main types of tennis court surfaces. Each surface allows for a different style of play to excel as the bounce and speed of the ball can vary dramatically. These surfaces are:

A hard court surface are generally fast courts that have a good consistent bounce of the ball. Hardcourts are the most popular type of courts in America and most likely the court most tennis players utilize. A clay court is much different than a hard court. It is usually much slower as a surface and tennis balls often lose speed when they hit the court. This surface also causes the ball to bounce higher than on other surfaces. This allows for longer groundstrokes rallies. We see players like Nadal and Federer grind it out all day on the Clay Courts at Rolland Garros.

The third type of tennis court is the oldest form of a tennis court as tennis was originally played on grass. Grass is considered fast court, faster than a hard court. However, the grass court can be uneven and cause the ball to bounce awkward making it hard to return fast shots.

Tennis is a unique game that involves a tennis ball and a racket. Play will be based on a rectangular court, including a net in the center of the court. The tennis court should measures 78 ft by 27 ft, which is divided in half by a net 3 ft (91 cm) high in the middle and 3.5 ft (1.1 m) high at the end posts. The type of tennis balls used to play is used with a felt covered tennis ball that allows for optimum bounce on the court. The tennis ball is served from behind the baseline into the opposite service court.

Once a successful serve is made, players may hit it into any part of the opponent’s court until a point is scored. Rallies won by either player score points. A tennis match is divided into sets. In a tournament, men have to win three out of five sets to win the match and women have to win two out of three. In order to win a tennis match, six total games must be won ahead of his or her opponent. The game of tennis can be fun, exciting and enjoyable.

Coach Ed is a former nationally ranked tennis player and coach. Optimum Tennis offers tennis instruction and tennis tips at Optimum Tennis.

Click here to find out How to Play Tennis.

There is actually plenty of blogging advice offered on the internet regarding what we will need to do in order to operate our blog successfully. If you’ve been thinking about assembling a blog with regard to your business, this blogging advice detailed below is designed specifically for you.

Listed below are the very best strategies an online business blogger is able to use to seek out visitors. These tips tend to be especially for new bloggers, those individuals who have next-to-no market right now and would like to get the process started however if you have been blogging for a while you still might find some useful information in the list below.

It will help if you focus on this particular checklist from top to bottom since each and every strategy builds upon the prior strategy that will help you produce momentum. At some point when you create plenty of momentum you will get what is known as “traction”, which usually is a big enough market base (around 500 visitors per day is great) which you will no longer need to work so hard in acquiring new visitors. Rather your current faithful visitors perform the actual work for you by word of mouth marketing.

Be Efficient With These Top Blogging Tips

Create A Minimum Of 5 Main “Pillar” Posts

• A pillar post is actually a mini seminar style write-up geared to educate your target audience on a specific subject. Normally they’re longer than 500 words with plenty of really useful ideas or advice. This informative article you’re presently reading through might be regarded a pillar post as it is really helpful plus an excellent “how-to” training. This brand of writing offers lasting appeal, remains current (it is not information or time centered) while offering actual worth and knowledge. The more pillars you’ve gotten onto your blog the more effective.

Create One New Blog Post Each Day

• Not each post needs to be a pillar; however, you need to focus on having the five pillars finished all at once while you keep the blog refreshing with new information as well as short brief blog posts. The biggest thing at this point will be to show your new site visitors that your particular blog will be current on a regular basis so that they feel that if he or she returns down the road they are going to most likely discover something totally new. This will cause them to bookmark your blog as well as subscribe to your blog feed.

It’s not necessary to create one post each day at all times however it is crucial one does whenever your blog is completely new. When you receive traction you will still have to keep your new content coming however your faithful viewers may well be more flexible in the event you lessen the pace to a couple each week instead. The initial few months tend to be crucial therefore the more written content you are able to generate at the moment the more beneficial.

Have An Appropriate Domain Name.

• If you’re seriously interested in blogging for money get really enthusiastic about whatever you name your blog. As a way for people to help quickly spread your message regarding your blog you will need a simple domain name to remember. People today frequently discuss blogs that they like when they’re talking with friends that are within their business circle of friends, therefore, you’ll want to make this simple for these friends to spread the word and also give your Web address. Make an effort to purchase a.com if you’re able to and concentrate on small, simple, not difficult to memorize domains instead of worrying about getting the right keywords (keep in mind if you’re able to find excellent keywords as well as easy to remember keywords then you must have done a great job in researching!).

Here is a great tool to help you find that perfect domain name: Domain Samurai

Leave Comments

• Begin leaving comments on some other blogs. After you have your own pillar articles or blog posts as well as your every day new short article posts your blog is able to be presented around the world. One of the greatest techniques to discover the ideal kind of reader with regard to your blog would be to comment on other people’s blogs. It is best to make an effort to comment on blogs aimed at the same niche subject as your own because the readers there might be much more likely to be interested with the articles on your blog.

Many blogs that you leave your comments with will let you include your name/title related to your blog whenever you give a comment. This is one way people discover your blog. If you are someone who comments all the time and who usually has something important to say, other bloggers notice your comments and if this peaks their interest they will want to learn more about your business and therefore simply click your link to see your blog.

Trackbacks and Backlinks

• Trackback and link to other blogs and forums within your blog posts. A trackback is kind of just like a blog discussion. Whenever you publish a brand new article to your blog and it links or recommends another blogger’s article you’re able to do a trackback therefore to their entry. Exactly what this really does is actually give a short overview of your blog post in their blog entry: it is kind of similar to your blog informing somebody else’s blog that you had written a post talking about them. Trackbacks usually look like comments.

This is an excellent strategy because just like placing comments a trackback leaves a link from another blog back again to yours for readers to follow, which will do something extremely important: this gets the interest of some other blogger. Another blogger will more than likely come and browse your post excited to view what you wrote concerning them. They will often later become a faithful reader of yours or at best keep track of you so if you’re blessed some time in the future they might create an article linking to your own blog attracting additional visitors.

Promote Comments On Your Own Blog.

• You’ll find the most successful strategies to encourage someone being a faithful reader is undoubtedly showing there are more faithful readers currently following your blog. When they notice several people leaving comments on your blog chances are they’ll think that the articles must be very good because you currently have readers so they really ought to stay on your site to see precisely what all of the fuss is about. To be able to really promote comments you may in simple terms present a question inside your blog post. Make sure to always answer comments to help you keep your discussion going.

Submit To A Blog Carnival

• Post your most recent pillar article to a blog carnival. A blog carnival is actually a posting inside a blog which summarizes an accumulation of articles or blog posts from a number of blogs with a particular subject. The objective would be to gather a few of the greatest content on a subject in a given week. Quite often a number of other blogs link back to a carnival host and therefore the actual people who have articles or blog posts showcased within the carnival often like an increase in new readers.

To determine the perfect blog carnival for your blog, perform a search at blog carnival.

Post Your Blog To Blog topsites

• To tell the truth this particular word of advice won’t generate a ton of new visitors nevertheless it really is simple to complete and just requires five minutes therefore it is really worth your time and effort. Visit Blog Top Sites, look for the suitable category for your blog and publish it. You need to copy and paste a few lines of code to your blog to help you rank then relax and see the traffic come in. In all probability you’ll basically acquire 1-10 incoming visitors each day using this strategy however with time it could increase while you climb the rankings. Everything will help!

Submit Your Main Posts To EzineArticles.

• This is certainly an additional suggestion that does not generate an abundance of new readers right away (even though it could in the event you continue to keep doing the work) on the other hand it really is beneficial since you only leverage whatever you currently have – your pillar articles or blog posts. Each week take one of the pillar posts and submit it to Ezine Articles. Your post now becomes accessible to several other people who can easily republish your article on their blog or inside their newsletter.

The way you profit will be by using what is known as your “Resource Box”. You will design your own private authors resource box that is similar to a signature file in which you have one to two sentences that link back again to your blog. Anybody who publishes your article is required to include your author’s resource box which means you get incoming links. When someone who has a significant newsletter posts your article you can receive plenty of brand new visitors at the same time.

EzineArticles has a WordPress plugin that is just excellent. I use it all the time. Experienced WordPress users will be able to submit their WordPress posts and blog entries right to EzineArticles.

Another great place to post your articles will be at Goarticles, Articlesbase and Worldvillage..

Create A Lot More Pillar Posts.

• Anything you choose to do that was previously mentioned will help you get blog visitors. Then again all of the strategies I have listed primarily work when you’ve got powerful pillars ready. Without having you choose everything previously mentioned you might attract visitors however they will not likely remain or even take the time to return? Strive for one strong pillar post each week and in the end of this year you’ll have a customer base well over 50 outstanding feature posts designed to work tirelessly so that you can attract increasingly more visitors.

I really hope you enjoyed my collection of blogging tips. Pretty much everything previously mentioned here are strategies I have put in place personally with regard to my blogs and has proved helpful for me personally; nevertheless it is most certainly not an extensive list. There are lots of additional steps you can take. Acquiring visitors is about testing to determine exactly what performs better for you as well as your market and I currently have little doubt when you decide to put some effort into this you’ll discover some sort of system which works for you.

Monique is an entrepreneur whose only goal is to help people succeed in business. If you would like information on attraction marketing, home business, internet marketing, leadership, personal development, or need inspiration? Then visit my blog at: Helping People Succeed In Business

Email resumes…Web resumes…HTML resumes…Scannable resumes… Keyword resumes…Text resumes…ASCII resumes…PDF resumes…Word resumes…Traditional resumes…

A resume is a resume, right? But then, what are all these different types of resumes you keep hearing about? If you are confused and not quite sure what is being referred to when you hear all these different names for resumes, you are certainly not alone!

Over the past decade, the most common resume-related questions asked by job hunters have progressively shifted. While still of major importance, the majority of queries are no longer about functional versus chronological resume styles, whether to keep or remove experience from twenty-five years ago, or whether to include dates of education. With the advent and subsequent explosive increase in the use of the Internet during the job search, questions have turned overwhelmingly to issues of electronic resume creation and transmission.

What are the different types of electronic resumes?

What are the differences between an e-mail resume, a scannable resume, and a web resume?

How do I know which resume format to use?

How do I format my electronic resume to ensure that the recipient can read it?

No wonder there is so much confusion! In just a few short years, there has been a complete revolution in the tools and techniques of job hunting. As applicant tracking technologies have come into common use among headhunter firms, large corporations, and even mid-size and small businesses, recommended resume formats and methods of transmission have rapidly evolved with the advancing technologies. Further complicating things, have been the increasing availability of personal web space for online resume portfolios and biographies.

What does this mean for today’s job hunter? While the Internet has opened unprecedented doors of opportunity in the job search process, for those who have not taken the time to learn and apply the rules it can mean disaster!

While few job hunters have time to spend months studying the most recent technologies and recommendations for the creation of electronic resumes, before venturing onto the Internet with your resume it is critical that you take the time to learn and understand a few simple concepts. Knowing your audience and the formats most acceptable by those audiences are essential pieces of knowledge for the Internet job hunter.

The human reader – The traditional, printed, hard copy resume (yes, it does still have a primary place in job hunting!) is created to attract the human eye and attention. With the advantages of word processing applications, sophisticated formatting is possible and should be applied strategically to create eye-appeal and draw the readers’ attention to key qualifications.

The computer reader – The electronic or computer-optimized resume is designed, first and foremost, to be readable by the computer. There are several types of electronic resumes, but the common element of all is the ability to be searched by keyword. Of course, once your resume has been tagged as matching a keyword search, it will be reviewed by a human. So compelling, easy-to-read content is just as important in the electronic resume as in the traditional resume.

Miss these points and the effects could be devastating…you might send out hundreds of resumes only to sit at home and wonder why nobody, not even one company or headhunter, has called you for an interview. There are fundamental formatting differences between traditional and electronic resumes. If you do not understand these differences, your resume will make it into very few – if any – resume databases.

RESUME FORMATS

What are the differences between keyword, scannable, web, traditional, and text resumes?

Traditional resumes are designed, as already noted, to compel the human reader, through persuasive language and design, to take further action and call you for an interview. Layout and page design are critical and should be planned strategically to draw the eye to areas of emphasis. The most effective traditional resumes are focused on achievements and written in powerful, active language that captures and holds the attention of the reader.

Scannable resumes — also a printed, hardcopy format — are designed primarily for accurate scanning into a computer. Captured as an image, scannable resumes are fed through OCR (optical character recognition) software that reads and extracts the text. The extracted text is databased for storage and later recalled by keyword from an applicant tracking system. Scannable resumes are very rarely requested any more. If you are asked for a scannable resume, the most efficient option is to email the requestor your plain ASCII text resume (described next).

Text resumes (also referred to as ASCII resumes) are just what the name implies, an ASCII-formatted version of either your traditional or scannable resume. Text resumes are universally readable on all computer systems and platforms and are the preferred format when you are emailing your resume. An ASCII resume received in email can be entered directly into an applicant tracking system without the added step of needing to scan it. Entry into the system is fast, easy, and accurate and so many employers and recruiters prefer this format.

The phrase “keyword resume,” as it was first used, referred most often to either a scannable or text resume that incorporated a focus on nouns and phrases that employers were likely to use when searching for an applicant. Sometimes the keyword resume had a section at the beginning or end that listed the keywords separated by commas or periods. Today, there is no need to maintain both a keyword and a non-keyword resume. Keywords have become such an essential element in resumes that you should ensure that every version of your resume, whether meant for the human or the computer reader, incorporates the keywords most important in your field or industry.

Still confused? My recommendation is to simply maintain two separate versions of your resume:

Traditional resume – If you wish to send a hardcopy, paper version of your resume you should send your traditional resume. Traditional resumes are most often stored on your computer as a computer file and printed on an as-needed basis. For example, you will want to print at least several copies of your resume to carry with you and hand out at interviews. You may also be asked to send your traditional resume via email to a recruiter or employer. In these cases, you should have your traditional resume saved in the two most commonly asked for file formats: MS Word and Adobe PDF. You can then attach the requested file or files to an email message and send it to the requestor to be printed on the receiving end.

By far, you’ll find that the most requested format for your traditional resume is MS Word. If you comply with the request, be aware that your formatting may be incompatible with the recipient’s system. While usually still readable, fonts and bullet sizes and styles may be different from what you intended. These problems can be minimized, although not always eliminated, by embedding the fonts into the document. This is a simple process, and the MS Word help files will guide you through it. You should also take care, while writing and designing your resume, to use design elements that are default and standard on most systems. For example, it is not wise to use a fancy, custom font on your resume that you know will be emailed. Default fonts such as Garamond, Helvetica, Book Antiqua, or Verdana are better choices.

To eliminate issues with compatibility, if the recipient has the free Adobe Reader installed, Adobe PDF is the best format in which to send your traditional resume. The PDF version of your resume will appear on the recipient’s system precisely the way it appeared on your system. For this reason, if given the choice of sending an MS Word file and Adobe PDF file, always opt for Adobe PDF. However, many recruiters and employers still prefer the MS Word file format, because this is the format they are most familiar with.

ASCII text resume – If you conduct any portion of your job search on the Internet, ASCII-formatted resumes are critically important tools. Always have an up-to-date ASCII text version of your resume on your computer. This is the fastest way to contact potential employers and to apply for jobs advertised online. You must also have a text version of your resume if you wish to post in online resume databanks.

As previously noted, employers rarely request scannable resumes anymore. If they utilize an applicant tracking system, they will likely request that your resume be e-mailed, either as ASCII text or as an attachment. E-mail allows the recipient to enter your resume directly into the database, eliminating the extra steps of scanning and OCR.

How do you use these file formats and transit them to recipients via email? My recommendation is to actually attach the MS Word or Adobe PDF file to the email in its native file format. Then, ALSO copy and paste the text of your ASCII text resume into the body of your email (where you would normally type a message), along with a letter of introduction or other note explaining why you are sending the resume.

A final type of electronic resume is the web resume, also known as the online resume. Created using HTML, your web resume may be uploaded to space provided by a web-hosting provider. Eliminating the compatibility problems associated with word-processed resumes sent as e-mail attachments, web resumes offer the advantage of maintaining layout and design on the systems of anyone with a web browser. Available for viewing around the clock, conveying a technology-savvy image, and allowing the ability to add supporting content to your resume (effectively creating an online portfolio promoting your qualifications), web resumes are becoming a progressively important tool in the job search. The creation of a web resume or resume portfolio is far beyond the scope of this article, but if web resumes are an electronic format that interest you, be aware that many service providers have begun offering web resume design and hosting at affordable prices.

Preparing Internet Resumes

What do I need to know about writing keyword resumes?

Remember – it is absolutely essential that you create resume content that is keyword rich regardless of the file format. It is not necessary that you maintain a separate keyword version of your resume. ALL resumes must include a heavy emphasis on keywords. Keywords are generally defined as nouns or phrases that an employer will use when searching for an applicant with your skill set. To maximize the recall of your resume in a search, you will want to use as many keywords in your resume as possible.

1. Keywords should focus on technical and professional areas of expertise, industry-related jargon, and your work history. Also, include the names of associations and organizations of which you are a member.

2. Whenever possible, use synonyms of keywords in different parts of your resume and if you use initials for a term in one section, spell the term out in another.

3. Always be specific. For example, while it may be fine to include the phrase “computer literate,” you will also want to list the specific software that you are proficient in using.

This is one of the most common areas of confusion, so I’ll state it once again…the content of a keyword resume does not need to differ from the content of your traditional resume. With careful attention to rhythm and flow, it is possible to prepare a resume that is keyword optimized, but that also includes the powerful, compelling, active language of a traditional resume. Not only will this simplify your resume preparation, but it will ensure that the content of all versions of your resume will be optimized for both the computer and the human reader. Furthermore, if you incorporate a professional summary and bulleted list of qualifications in the text of your resume, there is little if any need to prepare a separate keyword summary.

Unfortunately, it is impossible to recommend a specific list of the best keywords to use in your resume, as the “best” keywords are different for every individual and depend mainly on your unique career objective and background. What is certain, however, is that a well-prepared keyword resume is so critical to your success in a job market that largely relies on electronic applicant tracking systems, if you have any doubts at all you should consult with a professional resume writer.

How do I prepare an ASCII text version of my resume?

Preparing the all-important ASCII text version of your resume is not difficult, but it does require a learning curve. Once converted to ASCII format, you will be able to email your resume in response to an ad or paste it directly into web-based forms and submit it to Internet resume databanks. The specific directions will vary depending on the software you have installed on your computer. But, in general, to prepare your ASCII resumes properly, follow these simple steps:

1. Using your word processing program, open your word-processed resume and use the “Save As” function to save a copy as a “Text Only” or “ASCII (DOS)” document. Title your document with an easily distinguishable name; perhaps “resume_internet.txt”

2. Close your word processing program and re-open the ASCII file. You will not be able to see your changes until you have done this. Note that it has been stripped of virtually all original formatting.

3. Go through your new ASCII document line-by-line. Align all text flush to the left-hand margin.

4. Remove all “centering,” “right hand margin,” and “justification” alignments.

5. Although you should no longer see them, if visible, remove all graphics, artwork, and special character formatting.

6. Remove all tab characters.

7. Remove all columns.

8. Replace bullets with a simple ASCII asterisk (*).

9. Carefully check the spelling and the accuracy of your data.

10. If you wish, use ASCII characters to enhance the appearance of your resume. Asterisks, plus signs, or other keyboard characters can be used to create visual lines that separate sections of your resume and make it easier to read.

The above steps convert your resume to ASCII without line breaks. When pasted into a web-based form or email message, your resume will automatically wrap to the size of the window.

Your new ASCII resume will be universally readable, no matter what computer system the recipient uses. It will also be easy to manipulate for entry into applicant tracking databases, eliminating the inherent difficulties of scanning and converting your paper resume with OCR systems.

There is no denying that the Internet has caused what was once a straightforward process to become complex and confusing to many job hunters. Yet, the benefits far outweigh the negatives. Like never before, as a job seeker you have immediate access to announcements and advertisements of openings around the globe. You have the ability to conduct detailed research on companies of interest. And you have unprecedented opportunity to cost effectively promote your qualifications to hundreds or even thousands of hiring authorities of just a tiny fraction of the cost of doing so through traditional methods. While the new skills you must learn may seem daunting at first, by understanding the concepts and creating your electronic resumes, you are well on your way to an efficient, effective Internet job search.

Want to Use this Article in Your Ezine or Website? You are welcome to as long as you use the following text with it:

Nationally certified resume writer, career marketing expert, and personal branding strategist, Michelle Dumas is the founder and executive director of Distinctive Career Services LLC. Through Distinctive Documents

Distinctive Web and her Executive VIP Services delivered through http://www.100kcareermarketing.com Michelle has empowered thousands of executives, professionals, and managers all across the U.S. and worldwide with all the tools and resources necessary to conduct a fast, effective job search. Michelle is also the author of the popular e-book 101 Before-and-After Resume Examples found at http://www.before-and-after-resumes.com and Secrets of a Successful Job Search found at [http://www.distinctiveweb.com/jobsearchsecrets.html] To learn more about her job search products, resume writing services, and career marketing programs, and to sign up for many other free resources, visit her websites.

Copyright 2007. All rights reserved.

If you are like most working Americans you are low on time and high on tasks. You might put in long hours at the office. This shortens the amount of time you spend engaging in dog walking with your best canine friend every day. Different dog breeds have different daily exercise requirements, so your pooch might need extensive dog walking or run in the middle of the day.

How can you take your dog walking and be at work at the same time? You can hire a dog walker to be your dog walking replacement while you are at work. Often times a dog walker is more then just a necessity because many dogs that have limited dog walking time become irritable. Dogs need to have daily exercise and human connection through dog walking.

Your dog may even act out by chewing up your couch and favorite pair of heels when you are gone. In some instances, a dog in need of consistent dog walking will show aggression. This lack of exercise has let excess energy build up.

Dog walking during the day is also necessary for many dogs because they simply can’t go a long duration without going the bathroom. You may be at work for 12 hours and this can be too long for dogs to go without relieving themselves and/or having a snack. Therefore, daily dog walking can be a great benefit to many dogs.

We have established that daily dog walking by a dog walker is great idea. The question now is how do you choose a dog walker? There are many things to consider when you choose a dog walker. Your dog is a member of your family so you need to go through many of the same considerations that you would when hiring a babysitter for your children.

When hiring a babysitter for your children you normally look to family and friends for references. Do the same when you are looking for a dog walker. You can seek out references from friends that have dog walkers, your veterinarian, and dog groomer. They may know of individual dog walkers or dog walking services.

Take time to interview your dog walker. Do they have dog walking experience? Can you speak with any of their clients? Do they have a business license? Find this information and investigate it thoroughly. The last thing you want to do is leave your dog in the hands of someone that is unprofessional or may harm your dog.

Feeling comfortable with a dog walker’s references is also necessary because you will need to give them a key to your home so they can pick up your pooch. They will enter your home for daily dog walking, so you must trust them like you would trust a babysitter.

You need to assess the services your dog walker has to offer. Will they provide special assistance to your dog especially if it is an older dog that may be blind or has arthritis? What types of care services will your dog walker provide in addition to dog walking? For example, will they also provide water and feed your dog? Will they then cleanup any dog waste? You need to understand the scope of services your dog walker is willing to provide.

There are few factors to think about with regards to the actual dog walking. Will the dog walker walk your dog solo or with a group of dogs? A group of dogs may satisfy your needs, but this limits the amount of personal attention your dog can receive. You might have to pay more for a solo walk, but it could be worth the additional cost to keep your pooch happy.

You also need to determine what time your dog walker will come each time, how many times per week, and the length of the dog walk. It is a good idea to find a dog walker that can work around your schedule. They may be a great dog walker, but if they are too busy then they may not be able to meet your needs.

Don’t forget to bring your dog into the picture during the interview process. The dog walker needs to meet your dog. Observe how the dog walker interacts with your dog. Are they friendly? Does you dog appear to warm up to them immediately? If you have an opportunity, try to watch your dog walker interact with other dogs. Are they curt with dogs they aren’t walking?

Once you do hire a dog walker, you need to monitor their performance during the first few weeks to determine whether they are the right dog walker for your pooch. How can you do this if you are at work? It’s as easy as enlisting the help of your neighbor or anyone that will be in your neighborhood during the day. Have them observe the time of day your dog walker arrives and how they treat your dog during dog walking.

Don’t forget to provide your dog walker with emergency contact information. Also inform them of any special needs your dog may have. Finding the right dog walker can keep both you and your pooch happy.

Visit the Dog Walking [http://www.dog-breeds-infosite.com] website to research dog breeds & get free tips on dog training, dog books, dog products & how to find dog sitters & dog walkers.

Again, history is on the path to repeat itself in American Politics. It seems like for 2 different reasons America’s citizens have felt the need for a third party in politics. Either they believe in one or two political issues that they feel are not given a big enough role in either of the two big parties platforms or they don’t believe in anything and are annoyed with how democracy and debate work to solve political issues in society.

The green movement in American politics showed that the first of the reasons for forming a political third party actually are useful way of having an impact on politics. The main reason the American political system has only two parties is the ballot setup and how political elections are won. As we all know, it takes a majority or 51% of the vote to win most elections in politics and 51% of the state’s citizens votes to win all of the state’s electoral college votes.

The majority system in politics pits two candidates against each other and gives no incentives for only winning 15% of the votes. The contrast to the American political system is Great Britain, which has a proportional system. Because of this system, politics in Great Britain are different at their core from American politics. In a proportional political system, if there are 10 seats available and a political party wins 20% of the vote then they win 2 seats out of 10. I’m sure you can imagine how this influences the whole art and strategy of politics in this system.

Ok so what is unity and what do they have to do with all of this?

Unity08 on the surface is trying to sell itself as the party of the people and uses polls and catchy marketing to try to convince people to join their cause. They are a wannabe third party that has no core issue(s) that are not covered by the two major parties. They actually claim that they take on the more crucial issues rather than the somewhat important issues that don’t actually affect people.

They show base for their support by citing a polls that show the American public agrees with some things that are totally unrelated to a third party in politics. Things such as dissatisfaction with the way the country is headed and polarizaton. Also they polled on hypothetical questions of a different unity ticket and probably asked whether they agree or disagree with the idea. Good political pollsters know that people are always more likely to agree on any question when given the choice.

Ok now what do they have to do with third party politics? Well technically, they claim they do not want to be a third party. No No….They want to influence the big 2 political parties by giving them a wake up call. Oh it gets much better than this. They seem to contradict themselves a lot. They don’t want to leave their political parties but they want a moderate candidate or one person from each big political party to join together and run under their ticket.

So on some of their crucial political issues of national debt, nuclear proliferation, health care for all, and the disappearance of the American Dream they just want one candidate from each party to come together and run?

Ok Ok….Slow me down if I am wrong about this but is their differences on how to go about these issues what makes America the model democratic republic? Did our founding fathers not set our political system up with just that clash and debate?

I feel like I am under the Capitol Dome looking at the painting of Thomas Jefferson apparently stepping on John Adams toe and unity asking Mr. Jefferson if they could shake him up and then to embrace Mr. Adams like his political best friend. The political founding fathers setup the American system on the ideals of Newtonian physics where 2 political parties would both butt heads and the equal opposite reaction would end in a balance.

You cannot expect to take bits and pieces from each different approach given by the major parties, throw them into a blender and out comes the perfect solution. Most moderates in politics today hold views on political issues that are held by both political parties. However, they are affiliated with a certain political party because they believe in their core platform.

Finally, if unity08 plans to have one prominent member from each party on their presidential ticket for the 2008 political elections then how do they decide which party holds the President and which one holds the Vice President. I feel like I shouldn’t need to say this but unity08 makes it out like they do not see the huge difference in power between those two political offices.

So my final thought is this…The main founders and backers of unity08 are in this thing for exactly one reason. *Drumroll* MONEY. Plain and simple. Unity08 said they are seeking an advisory council from the FEC to see if they can be considered not a political committee. This means they do not want to be bound to FEC rules. Also nothing states that they are a non-profit and therefore I have to wonder whether they are not just a for-profit company.

Finally, one of the main founders bio on their webpage states this…

“Hamilton Jordan, Atlanta, Georgia. Carter White House Chief of Staff, writer, investor; focused on for-profit and non-profit start-ups; most importantly, father of three.”

This could mean nothing but it sure sticks out…investor;…for-profit and non-profit start-ups. Also, most of these former political people would not have wasted their time on this if they couldn’t control the cut they’ll make as consultants for unity08.

hmmm…This thing smells of scam and unrealistic dreams that not only contradict the founding fathers political setup for America but are also bad for America. The 2 party system is and will always be the best system for America. Does America need political advocates and higher citizen engagement? Of course! Conflict and honest debate is the best path to the perfect solution.

So to end let me say, unity08, no thanks.

here’s a link to their site. I feel like it is doing them a service but for my readers that don’t know what I am talking about I feel I must.

Jonathan D. Rhyne

Editor of The Right Minded Elephant http://rightmindedelephant.blogspot.com

Why Career Advice Is So Important

Choosing a career presents a nerve-racking decision, as it can have a life-long impact on you. Do not fret, as you can gain a clearer outlook into your future by thorough career planning.

Having a clear vision of the future can guide you by helping you set career goals and helping you on your way towards attaining them. Whether you are starting out on a new career or looking to change your current career, you will benefit enormously from taking sound advice.

Don’t Spend Most of Your Life Doing …

Chances are that you will be spending a great deal of time at your job, about 40 hours a week. Career advice and career profiling can guide you to a job that is enjoyable for you and matches your interests.

There are many reasons people change their careers and career advice can help them along the way. Some frequently cited reasons are:

· Stuck in a dead end job.

· Lost interest in current line of work.

· Gained a new interest in a different career option.

A Job For Life … Not Anymore

In today’s world, there is increased job rotation … also with the down turns in the economy, many people can be laid-off.

Good career advice for unemployed persons would be to consider a career change. Some of the fastest growing occupations are Medical Assistant, Network Systems Analyst, Physician Assistant, etc. Occupations that are struggling to gain workers can be a suitable option for currently unemployed individuals.

People often back off from changing careers if they are unsure of the effort it might take to start a new career and learn a new trade. If you are one of these people, career advice from professionals can help you make a knowledgeable decision.

How To Identify Your Career Choices

When choosing a new career field, career advice and career planning can help you figure out your career choices. When embarking on a new career, you need to take into account your previous education and work experience.

You should start thinking about the skills you currently possess and how they can be beneficial in each of the new career options available to you.

Have You Considered a Career Test?

Valuable career advice can come from career tests as they can help in identifying suitable job options. Career tests include tests such as personality profiling, leadership skills, motivation, management style, etc.

The results of such tests can give you the career advice that can direct you to a suitable career, by matching your interests with career options.

Many career tests are offered online. They may be free or available for a small fee. Many experts provide the career advice to employment seekers to take some time to plan their career and set their goals. Knowing your career goals can provide you with valuable guidance.

Remember that career planning and goal setting is an on-going process, changing as you continue on your career.

The web can be a great source to find valuable career advice. It can provide you with many resources to research new career choices and find out information on a particular career field such as average salary, work environment, job responsibilities, etc.

Use Resumes That Give You an Advantage

Whether you are starting a career, changing careers or looking for a different job in your present career, the best career advice is to have a great, eye-catching resume.

You may be thinking about using your old resume, maybe the one you made after graduating from college. However, you will have to make changes to that resume to make it relevant to your present situation.

Upgrade your resume with the additional skills and experiences you have acquired. People going through a career change, need to present the skills they have acquired through the years in a way that makes it relevant to the new career jobs for which they are applying.

You may not have all the standard education for that career, so you need to convince potential employers that your previous education and work experience have given you the skills that make you a suitable candidate to transition into that job.

Career planning involves gaining information that can ease your transition to a new career. This information can help get you out of your current dreary jobs and into a dynamic and interesting career.

Act Now… and Take Control of Your Career

It’s never too late to think of making a career change… seek professional career advice and give yourself the best chance of achieving your career goals.

Roger Clark has an excellent selection of articles providing details on writing resume letters posted on his blog and if you want to find out where to get free resume writing software [http://www.studentsforasecurefuture.org/write-your-own-resume-and-save-money], then this is an article you should not miss.

Everyone’s wearing vintage style from the girl on the high street to A list celebrities. Even high street shops are now following suit with their own ranges of vintage inspired clothes. But why is vintage clothing so popular and how can you get the vintage look?

Vintage clothing is described by Trudie Bamford, author of Viva Vintage (Carroll & Brown) as clothing made between 1920 and 1970. Anything before 1920 is antique and anything after is retro. Although many people use vintage as a term to describe clothes that are not brand new. The popularity of vintage clothing is currently huge with large numbers of people owning at least a few items of vintage clothing and some people only ever wearing vintage clothes. Celebrities have fueled the popularity of vintage by wearing vintage designer clothes like Julia Roberts in her Vintage Valentino gown, worn for the Oscars in 2001. In the High Street Oasis and Next have also created there own vintage inspired clothing with similar styles and colors as clothing from various different eras of fashion.

The popularity of vintage clothing is probably due to three factors. The individuality of vintage pieces is a real attraction to many people. The range of clothing on the high street almost always follows the seasons trends. You are much less likely to see someone wearing the same or a similar outfit if you wear vintage clothing. Many will use one key piece of vintage clothing or an accessory to give an outfit bought on the high street an individual twist. Vintage clothing has also proved popular as many love the beautiful , delicate and detailed ladylike styles that can be found when buying vintage clothing. Many vintage clothes lovers have a keen interest in the history of fashion and finding vintage clothing is an interesting hobby.

Key looks such as 1940’s Dior New Look frequently inspire designer and high street main stream collections and those who wear vintage clothing have the benefit of wearing the ‘real thing’. Finally the beauty of vintage clothing is often in the quality of the garment. The vintage clothing that has stood the test of time and has managed to remain in a reasonable and wearable condition will usually be of a superior quality to many clothes mass produced in the present day. Clothing made before 1960 is probably handmade and quality natural materials such as silk and wool were used as man made and synthetic materials were not available. Styles and trends of clothing did not change as frequently as it does today so clothes were made to last.

Buying vintage clothes can be a time consuming business. Finding the right item takes time. There are many shops specializing in vintage clothes, charity shops and flea markets are also good hunting grounds. The internet provides an excellent resource for finding vintage clothes. eBay is treasure trove for vintage clothes and you can often get a real bargain if you look hard enough. There are also many online vintage shops which make it easier to find the item you are looking for but are likely to charge a bit more for the privilege.

A word of warning, there are some key pitfalls to watch out for when buying vintage clothing. Do not automatically trust the sellers description of the item. Check for indicators of the age of the items such as metal zippers and buttons instead of plastic on pre-1950’s clothes, any clothing with a care instruction label will be post 1970’s. When buying designer vintage you will need to do your research to ensure that the item you are purchasing is genuine. It also important to consider the quality of any vintage clothing that you would like to buy. When buying online you will not be able to assess the quality so should ask key questions to make sure you are happy with your buy. Due to the very nature of vintage clothing, it will be in varying conditions. Wear and tear can range from the easily solved tear along a seam or small moth hole to less desirable underarm perspiration stains.

Finally sizing can present a problem when buying vintage clothes. Sizes have changed quite a lot over the years and a size 12 item from the 1950’s may be the equivalent of a side 6 or 8 now. It is also possible that clothing can have shrunk in the wash making it even smaller than expected. If unable to try the item on use a tape measure to measure yourself and ask the seller to do the same with the clothes.

When you manage to find the beautiful vintage item that you really love, look after it well. Check the type of material and find out how it should be cleaned. If in doubt take it to a professional dry cleaner. Store carefully using acid free tissue paper for very delicate items and moth balls/ cedar wood for wool.

This article was written by Ceri Heathcote for Designerhighstreet.com For all the latest fashions including party cocktail dress and ladies evening dress

Have you heard of the waterless cooking method? It is a relatively new method of cooking that has many advantages. In the past, a lot of household cooking has involved cooking food with water. When cooked in water, however, a lot of the food’s nutritional value, not to mention the flavor, is taken away. Waterless cooking allows you to cook food in it own juices, retaining all the vitamins and minerals as well as most of the original flavor. There is no need to add water to foods (especially vegetables) because the natural moisture in the food is released and the steam created helps the cooking process. The steam is circulated throughout the pot and falls back into the food allowing it to stay moist and juicy.

So what are the advantages to waterless cooking? First of all, it is an easy way to cook. Many times you can use a one-pan cooking method so that all the food (meat, veggies and potatoes) is cooked together. This also allows for easier clean up with only one pan to wash up. And the new waterless cookware, with its superior heat distribution, tends to have less chance of food burning or sticking.

Waterless cooking also tends to cook food a lot faster. With the new waterless cookware available now the heat is evenly distributed along the bottom of the pot or pan. Because of this, there are no ‘hot-spots’ that may tend to burn your food. The lid of the pot forms a seal, which locks in the heat (as well as the moisture) so the cooking time is decreased.

As mentioned, waterless cooking is a healthy way to cook. None of the nutrients are lost during cooking, and you don’t need to add oil to stop the food from sticking to the pan, which also makes it healthier. The natural color and texture of the food is also retained which makes the food more appealing. Foods that are supposed to be crisp tend to keep their crunchy texture as well.

The features of waterless cookware that allow this cooking method to work include a flat bottom on the pots and pans which allow the most efficient means of heat transfer. The flat bottom connects with your stove element better, whether it be the coils of an electric stove or a gas unit, so that the heat transfer is more efficient. The cookware also has an iron core and an aluminum or copper base plate built into it that helps to retain a continuous, constant cooking temperature even after the heating element has been turned off.

Waterless cookware is typically made of high-grade stainless steel, which is better than other traditional pans in a couple of different ways. The stainless steel does not allow the taste of the metal to transfer to your food, as may be the case with aluminum or Teflon-coated cookware. Some companies use surgical stainless steel, which is the highest grade you can get for a real quality product. The stainless steel is easy to clean, durable (enabling it to last an extremely long time) and it allows you to keep your cookware sterilized.

One of the main features of waterless cookware is the special lid that keeps the natural moisture in the food from escaping. The lid forms a seal with the pot and lets the natural juices form into steam so the food cooks in its own natural juices, retaining all the nutrients and original flavors. There is a steam valve that whistles and tells you when you should turn off the heat (once the juices have created sufficient steam). In this way you save energy when cooking and the food is always cooked at a constant temperature.

Although it is referred to as waterless cooking, one thing you should do before cooking with this method is to rinse your food in water and then drain it before cooking. This ensures there will be enough water clinging to the food to create enough steam, mixed with foods natural juices, to cook it properly.

Cooking times with the waterless cooking method is generally a little less than traditional cooking times, depending on personal tastes for doneness. You should always cook your food at medium to low temperatures because the special waterless cookware construction allows the unit to conduct heat in the most efficient manner. You must also resist the urge to lift the lid during the cooking process as this will lengthen the cooking time and may even allow the food to dry out when the steam escapes.

The steam valve will tell you when you should turn off your stove element-when the correct temperature has been reached to allow the food to cook itself. When the steam valve whistles, turn off your stove, but do not lift the lid until the specified cooking time has elapsed-then you can open the lid and serve out your hot food. As a tip, put warm water into the unit after the food has been removed and let it sit while you eat so clean-up will be a snap afterwards.

Most recipes can be adapted (with a few alterations) to using the waterless cooking method as well. You will discover that old favorites will taste better and new recipes will be simple to master. The waterless cooking method is a new and healthier way to cook. It is more energy efficient, allows the food to retain its own juices, texture and color, and is an easy way to cook.

For more cooking articles, recipes, and cookware guides please visit my website at http://www.potsandpanscity.com/blog

Bear markets have a nasty habit of showing up every four years or so.

Like unwanted relatives, they show up whether we want them to or not.

They also have the nasty habit of taking away the punch bowl. And just when everybody is ready for a nice sip of that wonderful nectar. It doesn’t seem fair and many folks wonder why.

But listen up…fairness has nothing to do with the market.

Bear markets have a very definite purpose. They clear up the excesses that have developed since the last bear market. It’s kind of like when we indulge ourselves over a period of months and, lo and behold, we wake up one morning 20 pounds overweight.

We have to go on a diet or buy a bunch of new clothes. Bear markets are the market’s way of putting us on a diet.

Most folks don’t like them but they are a fact of life.

So where do we stand now?

The market has been a little wobbly recently and you hear some people starting to use the b word…as in bear. It makes you wonder what the market is telling us. Is the current weakness a normal correction or is the market telling us something else?

Let’s look at the evidence and see what we can make of it.

Bear markets are definitely an ongoing reality and occur with some regularity. In fact, during the last 100 years there have been 19 bear markets. And, for our purposes, I am defining a bear market as a decline of 20% or more in the Dow Jones Industrials.

Reviewing these 19 bear markets reveals some interesting facts…

• The average time from the end of one bear market to the beginning of the next is 45.3 months.
• The average length of a bear market is 18.5 months.
• The average bear market results in a decline of 36%.

While this is valuable information, keep in mind that these are only averages. The individual bear markets varied widely in length of time and severity of decline.

For instance, the longest bear markets lasted about three years. Specifically, they lasted 31, 34, and 37 months for the bear markets ending in 1942, 1932, and 1949 respectively.

The shortest bear market lasted two months. This was the crash in 1987 when the Dow Jones Industrials plunged 36%.

If you’re wondering about the most severe bear market, you probably know the answer. Yep…it’s the one associated with the start of the great depression…it ended in 1932. But this was only after it had sheared 89% off the value of the Dow.

And the mildest bear market? The 3 month affair that ended in October, 1990 which took 21% off the Dow.

Now…these are all interesting facts…but the question is…are they useful in analyzing the current market?

And the answer is yes. But they are only part of the process.

They’re useful in that they gives us some parameters to consider. But they’re only that…parameters. An actual determination of a bear market may take several months.

However, with that in mind, here’s what the averages tell us…

• 45 months from the end of the last bear market in October, 2002 is July, 2006.
• If the market high of 11,670 on May 10 was a market high, an average decline of 36% will take the market down to around 7,470.
• If the market high was May, 2006, the average bear market length of 18 months will end in November, 2007.

Am I saying a bear market is here and ready to unfold according to these averages? Of course not. I’m not even saying the market top is in.

This is only to point out certain facts related to bear markets in what seems to be turbulent economic times. That, plus the fact, that, historically speaking, this current bull market may be getting long in the tooth.

However, one fact is perfectly clear. History tells us that a bear market will occur again.

And, unfortunately, when they do occur, they strike fear into the hearts of investors. People who buy and hold are never ready for bear markets. Because of their buy and hold mentality, many investors try to ride them out.

It’s often not a pretty picture to sustain losses of 20%, 30%, or more in one’s portfolio.

Traders, however, are different. They don’t fear bear markets. They view them as another opportunity to make money.

In fact, money is often made quicker in bear markets. Markets generally go down faster than they go up. Yeah…traders don’t fear bear markets…they enjoy making money faster. And they trade them like any market…with their trading system and money/risk management.

So, is a bear market at hand? Nobody knows.

However, there are signs to look for…

• The market declines below its 200 day moving average.
• If it’s not a steep decline initially, the market may trade around the 200 day moving average for a while.
• Declines are larger and last longer than previous corrections.
• Sharp rallies occur but they fail to make new highs.
• Look for a long term Elliott Wave count…5 waves up to the recent high.
• The market starts making new lows.

These are some of the things you will likely see once the market tops out and begins rolling over into a bear market.

However, it may take a while before you know for sure. It’s like everything else associated with the market. There are no certainties…only probabilities.

But we know one thing is a near certainty. There will be another bear market. We just don’t know when.

However, it never hurts to look ahead. When a bear market starts, a lot of quick profits will be there for the taking.

Thomas McNatt trades full time. His website, http://www.trading-stocks-profits.com is a valuable source of information and resources for traders.

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.

In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ’salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word ‘elegant fashion design culture’ means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90’s, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.

India’s strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery – accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the “Madras check” originally utilized for the universal “Lungi” a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is ‘in’ not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called ‘Dharaniya’. One of the significant styles of Saurashtra is ‘Heer’ embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.

According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It’s been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper’s Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.

The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry’s net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market’s size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry’s inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.

Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer’s name fails to come to the forefront.

Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You’ll see there’s dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn’t changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they’ve worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.

It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.

A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.

Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.

Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.

Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

Conclusion

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international fashion market in various aspects.

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