Archive for December, 2011

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Online Education – Education In Vogue


2011
12.17

Time management is the key to success in today’s fast paced world. How one manages his or her time determines the success quotient and this is the reason why online education id gaining immense popularity. Since online education offers unmatched flexibility and the students and learners can manage time in line with their other priorities, it is becoming a very popular mode of education in almost all parts of the world. The growing popularity of online education has resulted in the establishment of several online educational institutions offering online degree courses and other learning opportunities.

Some people harbored the misconception that the advantages of online education are restricted only for those students and learners who had an established record of past accomplishments. This also led to the belief that online education helps only those who have access to modern means of communication as computer and Internet. However, as the awareness about various modes of online education is increasing the misconceptions related to online education are giving way to more acceptability to online education and training.

Changing perception

It is a talk of the past when people considered online mode of education as a quick way of obtaining a degree or getting good grades. In the past, the reputed educational institutions were not offering online education. However, with the increasing popularity of online education, the majority of institutions offering online courses are well-established institutes and they have a rich experience to provide such education. It is worth mentioning, that a large number of world’s leading educational institutions are offering online education courses on a wide range of subjects.

Growth drivers

Today, most of the accredited online education courses have talented teachers and professors of repute in their respective specialization. This ensures qualitative learning. The students signing up with online education courses, can be assured of guaranteed results. Moreover, online education is more interesting and more competitive when compared to the traditional teaching methodologies.

Employers’ viewpoint

Undoubtedly, many employers were and some of them are still having doubts about the value of online education. However, with change in perception and emerging popularity, a large number of employers have realized their worth. Now the employers consider the online degrees from accredited and well-established online educational institutes of repute. Moreover, the increasing number of people who enroll for online education has changed the employers’ perception and now they readily consider the benefits of online education.

Some research reports point out that technology oriented industries such as, communication, computers, media and marketing have started to accept the candidates having online degree courses from accredited and reputed institutions.

Milos Pesic is a successful webmaster and owner of popular and comprehensive Online Education web site. For more articles and resources on Online Education related topics, Online Education Courses and degress visit his site at:

=>http://online-education.need-to-know.net/

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Are You Missing Out On Watching Thousands Of Television Stations On Your PC Or Laptop?


2011
12.16

If you have never viewed Internet Television on your PC or Laptop, then you are really missing out on the great fun of enjoying thousands of television stations from all parts of the world. People are already searching online for free internet television and live internet television. Before the advent of Internet television software as it is today, there were three basic methods for viewing television programs.

The following were available options, which are still being used in many parts of the world:

  • OTA – over the air or broadcast television was the beginning of television broadcast signal delivery, and then cable and satellite television followed. The OTA method of television broadcasting is still being used in my countries while it is being phased out from the more developed countries. The first OTA broadcast was made in Washington, D.C., on April 7, 1927.
  • Heavy duty cumbersome ugly dish TVRO, Television Receive-Only Satellite television system, usually transmits its programs through a C-band or Ku-band frequency.
  • Direct Broadcast Systems – DBS – this was the most modern providing you with a couple of hundred satellite television channels, according to your particular package of predetermined programs of movie, spots, and news etc you can watch. With the DBS, the ugly giant dish was also scaled down to a size you can mount just about anywhere outdoors on your house. Internet protocol television is another form of television over internet.

The following were available options for viewing Satellite TV on PC or Laptop:

  • Buy and use a USB TV tuner, which when plugged into Your PC’s USB port enables television capability in your PC or Laptop.
  • The most popular is the PCTV card, which you can buy and install in your PC or Laptop to receive satellite television signals. Internet connection is required to enable these two options for viewing television programs.

Internet Television Software

All the above methods provide subscribers with a few hundred channels and predetermined programs packages to watch television on the internet, but with Internet television software you can watch thousands of satellite television stations today, all you need to do is purchase and download Internet television software, install it in your PC or Laptop and begin watching satellite television programs of your choice from whatever region or country you choose

Best is that you make no monthly payments to anyone. So will you continue to miss out on the great fun of watching thousands of satellite television stations from either your PC or Laptop? Search the Internet for Internet television software vendors and begin to enjoy free internet television channels on another dimension.

Neshah writes for your pleasure. Recommended: Watch Over 3000 TV STATIONS on your PC or Laptop for free!! or Free Internet Television Offer Blog So You too can enjoy all the benefits of Internet television. The world really is at your fingertips now, as you discover a new hassle-free way of watching over 3000 television stations from all over the world. Can you beat that? Over 3000 STATIONS on your PC or Laptop for free!!

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Florida Health Insurance Rate Hikes and Quotes


2011
12.16

Florida Health Insurance Rate Hike

Florida Health insurance premiums have touched new heights! Every Floridian has the common knowledge that most annual health insurance contracts will endure a rate increase at the end of the year. This trend is not new and should be expected. Every time this issue pops up it seems as though the blame game starts. Floridians blame Health insurance companies; Health insurance companies blame Hospitals, Doctors and other medical care providers, Medical care providers blame inflation and politicians, well, we really don’t know what they do to help the issue… No one seems to be interested in finding the real cause of the health insurance premium rate increase. Most individuals, self employed, and small business owners have taken Florida Health Insurance Rate Hikes as the inevitable evil.

Hard Facts

What are various reports telling us? Why do Health insurance premium have annual rate increases?

Rate of inflation and heath insurance premium rate increase.

America’s health expenditure in the year 2004 has increased dramatically, it has increased more than three time the inflation rate. In this year the inflation rate was around 2.5% while the national health expenses were around 7.9%. The employer health insurance or group health insurance premium had increased approximately 7.8% in the year 2006, which is almost double the rate of inflation. In short, last year in 2006, the annual premiums of group health plan sponsored by an employer was around $4,250 for a single premium plan, while the average family premium was around $ 11,250 per year. This indicates that in the year 2006 the employer sponsored health insurance premium increased 7.7 percent. Taking the biggest hit were small businesses that had 0-24 employees. There health insurance premiums increased by nearly 10.4%

Employees are also not spared, in the year 2006 the employee also had to pay around $ 3,000 more in their contribution to employer’s sponsored health insurance plan in comparison to the previous year, 2005. Rate hikes have been in existence since the “Florida Health Insurance” plan started. In covering an entire family of four, a person will experience an increase in premium rate at every annual renewal. If they would have kept the record of their health insurance premium payments they will find that they are now paying around $ 1,100 more than they paid in the year 2000 for the same coverage and with the same company. The same item was found by the Health Research Educational Trust and the Kaiser Family Foundation in their survey report of the year 2000. They found out that the premiums of health insurance that is sponsored by the employer increases by around 4 times than the employee’s salary. This report also stated that since 2000 the contribution of employees in group health insurance sponsored by employer was increased by more than 143 percent.

One business man predicts that if nothing is done and the Health insurance premiums keep increasing that in the year 2008, the amount of health premium contribution to employer will surpass their profit. Professionals within and outside the field of Florida health insurance, think that the reason for increase in Florida health insurance premium rates are due to many factors, such as high administration expenditure, inflation, poor or bad management, increase in the cost of medical care, waste etc.

Florida health insurance rate hikes affect whom?

Rising rates of Florida health insurance generally affects most of the Floridians who live in our beautiful state. The highest affected individudals are the minimum wage and low wage workers. Recent drops in the renewal of health insurance are mostly from this low income group. They just can’t afford the high premiums of Florida health insurance. They are in the situation where they can not afford the medical care and they can not afford the medical insurance premiums that are assosiated with adequate coverage. Almost half of all Americans are of the opinion that they are more worried about the high health insurance rate and high cost of health care, over any other bill they have on a monthly basis. A survey also finds that around 42% of Americans can not afford the high cost of health care services. There is one very interesting study conducted by Harvard University researchers. They found out that 68% of people who filed bankruptcy covered themselves and their family by health insurance. Average out-of-pocket deductibles for people filed bankruptcy were around $ 12,000 per year. They also found some co-relation between medical expenditure and bankruptcy. A national survey also reports that main reason for people not to take health insurance is the high premium rate of health insurance.

How to reduce Florida’s high health insurance cost? Nobody knows for sure. There are different opinions and experts are not agreeing with each other. Health professionals believe that if we can raise the number of healthy people by improving the lifestyle and regular exercise, good diets etc. than naturally they will need less medical care services which decreases the demands of health care and hence the cost.( This year in Florida the smoking rate has increased by 21.7 percent) One Floridian sarcastically suggested that there are ‘highs’ and ‘lows’ in health care that are needed to reversed. That the state of Florida is to ‘high’ in cost of medical care compare to other States and ‘low’ in the quality of health care.

Florida Health insurance rate hike has attracted many frauds. These frauds float many bogus insurance companies and offer cheap health insurance rate which attract many people to them. These companies usually through assosiations that are based in other states.

Meanwhile reputable Florida health insurance companies provide different types of health insurance like employer sponsored group health insurance, small business health insurance, individual health insurance etc. to vast number of employees and their families. Still there are many people in Florida that lack any health coverage. Today the employer also has found it challenging to decide how to offer employer sponsored group health insurance to their employees, so that both of them arrive at some point of agreement.

For Floridians it is very important to shop around for a quality health insurance program that doesn’t break the bank.

You need to find an agent or web portal like Florida Health Insurance Web, http://www.FloridaHealthInsuranceWeb.com that offers a variety of products. There you will most likely be able to get quotes, compare plans, and apply online.

Florida Health Insurance Consultants can help you!

Morgan Moran

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Fashion Marketing – Fashion Stores Meet Niche Marketing, Pareto, and the Long Tail


2011
12.15

Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches?

I like reading about pragmatic ideas to boost online sales of fashion goods, from apparel to accessories. I think that too much time is wasted in theorizing about internet marketing, and not acting about it.

Yet, I am going to talk about hard-core statisical studies and hype. Why?

Because I found in this month’s INC. magazine an article about niche marketing that made me connect together a lot of issues facing local apparel stores as well as big online fashion retailers.

Make money online by not carrying best-sellers

First, the article titled “A world without bestsellers” dabbles with buying patterns specific to internet consumers.

These patterns make up the Long Tail. You may or you may not know about it. For a concise explanation, go the Long Tail page on Wikipedia. Let’s just say that consumers can find and buy online products that a regular store could not carry. For instance, 40% of Amazon.com’s book sales reportedly consist in unknown titles that your regular Barnes and Noble cannot afford to carry in the bookstore next door.

The same seem to apply to fashion goods. For instance, in the INC. article, Zappos’ Tony Hsieh says that:

“Today the company sells more than three million products across 1,000 brands. The top 20 percent of products account for half of revenue, the bottom 80 percent, the other half.”

So, at Zappos, the 20 best-selling items represent only 50% of the revenues. This is a far-cry from the usual 80/20 rule that usually applies offline, when the top 20 best-sellers make up 80% of the revenues. The 80/20 rule is drawn from the works of economist Pareto.

Online sales of fashion goods make Pareto Principle redundant

This is the gist of a February 2007 study called “Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales.” It was written by researchers at the Sloan School of Management at the MIT. Better, this study is based on “several years of sales data at a private-label women’s clothing company that offered the same merchandise through its catalog and its Internet store.”

Fashion goods are really at the forefront of this trend. Think about all the sites of the specialty sites that have sprung up, from sites selling discontinued lines of products to sites selling only to a sub-demographic. Buyers will turn to the web for hard-to-find glasses or for styles that regular retailers would deem too original to carry.

A company called Niche Retail is specialized in doing just that. The company says that they actually avoid carrying best-sellers, as big retailers can usually manage to kill the business by discounting the most sought-after items. By the way, Niche Retail’s logo reprents the Long Tail graph.

Style is a personal matter. Fashion professionals did not wait for the Long Tail theory to launch niche product lines. But the internet does offer interesting further niche opportunities:

- established brands and big online retailers can find relevant niche sites for some of their product lines

- local fashion stores are indeed niches themselves; they can use the internet to get more exposure

Big brands and retailers going after niche consumers

This very site spends time presenting you new fashion blogs, new fashion sites, and new fashion communities (see Fashion 2.0). Because fashion can get very personal, it has always been a good conversation topic. Now, the internet allows you to become a fashion critique in a snap. Big fashion actors can go after these niche sites to get their attention.

For instance, niche TV channels are popping up on the internet, due to the low barrier of entry, as reported in this article of the Wall Street Journal. The newspaper gives the example of clothing chain Express sponsoring the Ford Models web tv. I would add the example of “Ask a Gay Man”, the colorful and popular fashion critique show on YouTube (see my previous note on the subject), which has gotten founder William Sledd a TV deal with Bravo.

But you not have to be big to go after these niche sites. For instance, Ujeans, a made-to-order jeans company sponsors competitions on social network site StyleMob (“a new community for street fashion inspiration”).

Local fashion stores are so niche

I see here a chance for local apparel stores as well: a niche can be geographic.

A local store owner may be the best person to know what senior citizens like wearing in the Boca Raton area. Why not put up a website, where you can share your expertise? When local people use Google to find information about clothes they like, they will find your website, enjoy your expertise, and visit your shop.

Marketers are encouraging local stores to go online and advertise. A book called Marketing your retail store in the internet age does a great job of giving pragmatic and inexpensive tips to local store owners. Meanwhile, Google is pushing local ads heavily. Its AdWords system allows you to display your ad only to people searching from your zip code. Moreover, Google Maps allows you to mention your store in the popular map system, so that when people search for “women’s fashion, 97108″, your store shows up.

No wonder that local advertising on the internet is booming. According to eMarketer, local online advertising spending in the US will reach $2.9 billion in 2007. Local search is great for a local fashion store or a geographical niche site. One of the best resources about the subject, with how-to-s and advice, is Clickz’s Local Search column.

Fashion sales are booming online and online fashion marketing may be one of the hottest topics right now.

Thibault Masson is the creator of Fashion-Fox.com, the site where Fashion meets Online Marketing.

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How Blogs Can Make You Money


2011
12.12

So, What is a “Money Making Blog”?

OK, that’s when someone stops me and says,”What’s a Blog?”

So, Lets start at the beginning!

Blog Basics

A blog is sometimes called web log or weblog. It is a type if online journal or diary, often including personal comments as well as web links and images. Many people keep a blog as a type of personal creative exercise, but you can easily use this popular online type of writing to market your business. Blogs are very popular right now and they can be a great and inexpensive way to contact more customers.

The great thing about blogs is that people read them for fun. Customers may be becoming more jaded about advertising, but they will gladly read a blog that has some interesting things to say. Many top companies are using blogs to deliver a better and more personal message about their companies – and the strategy seems to be working.

Starting a Blog

Starting a blog is as simple as finding a space online to write – and the time to write. To begin a blog, first develop a theme idea or blog idea. You may want to look at other people’s blogs to do so. In general, you will want to develop a central theme for your blog in the same way that columnists develop a theme for their articles. This helps ensure that your blog is not too “scattered.”

Next, find some place to publish your blog. There are a number of sites – both paying and free – that give bloggers a chance to publish their material. You may also want to simply set up your blog on your web site, especially if you already have an active web site.

Writing Your Blog

Once you have a place to publish your blog, you will have to set aside some time each week to develop new content. When writing your blog:

oWrite simply and clearly. Use small paragraphs and spell check before uploading. Your readers will trust what you have to say if you say it well.

oGo easy on the advertising. The idea of a blog is to give readers something fun and exciting to read and look at. You will have more readers if you comment on the world and are entertaining, rather than just hype your product. Consider writing about your day, the atmosphere your workplace has, and culture, rather than just your company.

oConsider many types of content. Blogs allow you to upload images, create links, and allow users to make comments. Your blog will have many more readers if you make your blog exciting with these pluses.

Promoting Your Blog

Just putting your blog online is not enough. After all, there are many millions of blogs on the web right now, so unless your blog is on a high-traffic site, you may not get readers unless you advertise. You can easily advertise your blog without spending a cent by mentioning your blog in your emails and web pages or newsletters. You can also enter in online competitions – if your blog wins a prize you are more likely to get a constant flow of traffic to your blog. You can also ask ezines and other content providers to review your blog, which will also draw readers.

Blog Marketing Ideas That Sell

Once you develop a blog, you will want to use the best blog marketing strategies you can to sell your company. However, marketing blogs are different from personal blogs and blog marketing or advertising is very different than other forms of marketing.

Make Your Blog a Customer Draw

In order to make your blog a powerful marketing tool, you need to get your customers and clients to see it. That means that you will need to advertise and provide content that gets attention:

oMake your blog visually exciting. Choose an attractive background colour and provide photos or images. Consider sound. Develop your blog as you would a web site, with the same visual appeal. Some bloggers even add video and sound to their blogs. There is no need to spend many hours composing art works, but know that simple text on a white background may simply not draw as many readers as you like.

oMake sure that your customers know that your blog exists. Providing some targeted advertising on the Internet is not hard. Try some link exchange programs with web sites, blogs, and ezines that have similar content to your blog. In many cases, simply providing a link to another web site can convince that web master to provide a link to your blog.

Make Your Blog a Company Pusher – Without Being Pushy

Your blog needs to promote your company. However, if you are too heavy-handed, you will not be terribly exciting and may push customers away. That’s why you should aim for only a small amount of content that actively pushes your company. Do suggest newsworthy items that will lure your readers in. For example, writing “today we launched a new division – now expecting mothers can take advantage of our fashions” is much better than sales copy such as “buy our hot new maternity fashions now.”

Give Your Readers What They Want

Studies suggest that as many as a quarter of Internet users tune into blogs. That means that if you can give your blog readers what they want, you can be reasonably sure of having a decent audience. Among the content that you may want to include in your blog:

oTips and advice. Many successful marketing blogs are much like successful consumer magazines – readers tune in to read content that is useful. A computer company can offer computer tips and advice, for example, while a writing service blog can include daily ways to boost writing skills.

oInterest. If your personal or business life is fascinating, then great. There are many successful marketing blogs that detail the exciting lives of company presidents who are also hobby racecar drivers or skydivers. This sort of material can ensure a steady audience.

oHumanity. One of the things that blog readers are most interested to see is the face behind the company. Many blog readers like a company run by people who have similar concerns. Building humanity into your blog by detailing your company’s efforts to help the community, for example, is a great way to build credibility and customer loyalty.

oStyle. Many readers just love to see a gorgeous, well-written blog. Plenty of marketing blogs simply provide interesting content and nice graphics and do quite well in drawing readers and customers.

Get More Readers for Your Blog, Get More Customers

There are several ways to make your blog one of the “hot” blogs online. Traditionally, those companies that have the largest star-power have had the most popular blogs, since everyone loves to read about celebrity or success. However, a great many smaller companies and individuals are developing large followings on the web. You can, too, with this simple lesson.

Keep it Rich

Keyword-rich, that is. Blogs are a great way to generate keyword-rich content, especially if you update your blogs each day. In fact, for some smaller businesses, blogs make more sense than hard-to-create web pages. Blog software makes creating a blog almost automatic while the spiders on search engines seem to favour high-quality and often updated keyword-rich blogs.

Steps to take:

oKeep keyword content high with plenty of keywords. As you write your blog entries, do try to use not only keywords having to do with your topic, but also synonyms for your keywords. This will help your readers find you more easily on the Internet. For example, if you offer discount fashions, use a variety of keywords, including “discount fashions,” “cheap designer wear,” “discount clothing” and others.

oProvide quality, often-updated content.

oSpecialize. The best way to make use of the search engine optimisation of blogs is to narrow your focus. Rather than developing a hodgepodge of ideas and themes, write with one theme in mind. It will help ensure that people looking for information on your topic will always find you through a search engine.

Join the Community

Make sure that you promote your blog by joining the blogging community. Creating a larger presence for your blog online will result in more blog readers and possibly, more customers:

oAdd the address for your blog to email signatures and include mention in any ezine or email newsletter you have to let readers know about your blog.

oMention your blog on appropriate forums. For example, if your company offers resume writing services, consider writing about your blog in job-hunt forums.

oAllow for readers’ commentary on your blog. Many online blog publishing programs already allow this. If your readers can post their comments and read the comments of other readers, they are more likely to return to your blog regularly, and so keep your company name in mind.

oMake your blog searchable through your interests. Many blog programs allow you to create a user profile, which allows readers to search for you and your blog by interest topic and locations, in many cases. Do not overlook this simple way to draw readers. Simply fill out your profile, taking care to use many “interests” to attract more readers and browsers.

Aliza Levine is a Total Blog Freak, and Internet Blog Marketer. She’a single mom who’s “been there” and is now living beyond her wildest dreams!If you’d like to get make money with Blogs, learn how for Free at http://www.PowerMoneyMachine.com

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Do You REALLY Want to Enter That New Market?


2011
12.10

Contemplating taking an existing or new product / service into a

new market? A systematic analysis of 14 critical market segment

attributes should be considered before any additional company

resources are applied to any new market pursuit.

Sometimes it is obvious that entering a new market is a “no

brainer” or it is perceived as the “right thing to do” because

a competitor has taken the plunge or a handful of existing

product or service users, within that market segment, are

asking for your market participation.

Taking on a new market is an integrative decision process,

cutting across a broad number of competitive issues, internal

company functions and various targeted organizational entities.

A decision of this magnitude should not be taken lightly

because of the overall affect it can have on the total direction

of your company and prudent use of limited resources.

The cost of making a wrong decision here can be significant

both in actual capital outlays and the opportunity costs

realized of NOT pursuing another, “better” market alternative.

In Al Ries and Jack Trout’s, “The 22 Immutable Laws of

Marketing”, being FIRST in a new market is everything, first is

best! Sometimes deciding to venture into a new market segment

just because a competitor did only makes the same decision one

of duplicate failure.

Anyone who has ever been involved in sales management knows that

sales personnel have a tendency to sell what they don’t have …

always trying to solve all of every customer’s problems no

matter whether it makes financial sense for the company they

represent or not. Marketing managers also have to learn to

systematically justify entering a new market not because a

handful of existing market participants have asked them to

enter their market.

The first step in evaluating the overall merit of entering a new

market should be to discuss and determine the applicability of

these 14 market segment attributes:

14 Critical Market Segment Attributes

1) The number of products/ services required to effectively

compete:

* Ideally the more “full service” you can be the better your

chances of success

* Customers prefer “one-stop shopping”, if you cannot provide

the complete customer solution package, they have little

reason to switch suppliers

2) Capital required to effectively compete:

* Understand your costs to enter a new market before you assume

your revenues

* Sales projections are typically too high and cost estimates

too low in new business ventures

3) Long term sales potential:

* Accelerating advances in technology reduces long term customer

retention possibilities. In many markets customer needs are

constantly changing.

* Priority should always be give to retention of existing, short

term revenue streams, ultimately the best means to fund

potential long term growth

4) Relative Profitability:

* Is return on investment greater via a new product or pursuing

another market?

* It is always less costly to grow profits from existing

customers in existing markets than to pursue new customers in

new markets

5) Ease of product distribution:

* New markets are often best penetrated with non traditional

distribution/ sales representation

* Does this potential market “fit” with your current

distribution structures?

6) Post sale service requirements:

* Product/ service information demands of new market customers

can require more and new forms of post sale customer service

* Technical support for state-of-the-art product/ service

offerings can be in limited supply and very costly, difficult

to staff

7) Degree of customer loyalty:

* Every market has a varying degree of customer loyalty

depending on number and quality of competitive product/

service offerings

* Do key targeted users within the new market buy on product/

service value or well established relationships with existing

suppliers?

8) Time required to get into the market:

* Product/ service “life cycles” in some industries last only a

couple of months

* Can your company develop, test, certify and fill distribution

channels of a short life cycle product/ service within the

time frame required?

9) Anticipated competitive response:

* New market entrants are greeted with new competitive marketing

tactics upon entry by established suppliers who seek retention

of existing market share

* Will existing pricing levels remain once you have entered the

market?

* How will market pricing degradation eventually affect your

margins and ROI?

10) Number of viable competitors:

* If there are a relatively few number of viable competitors

participating within the targeted market, it may more than

justify your market entry

* Sometimes it is less expensive to acquire an existing,

resource limited, market participant than try to take market

share with a new approach

11) Ability to maintain a technical advantage:

* Can you protect your technology within the time frame required

to cover your new market entry investment?

* Maintaining technical advantages requires quality, technical

talent. If your current technical staff is over burdened or

limited you will not compete

12) Fit with existing company resources:

* Can your company absorb the financial, emotional and physical

changes required to effectively compete in the new market?

* New markets often require new, certainly more, talent and

personnel

13) Fit with established customer perceptions:

* How will your existing customers be affected by your pursuit

of a new market and new customer base?

* It is critical to define and evaluate your existing customer’s

perceptions of all your major strategic moves

14) Financial status of key targeted customers and market share

mix:

* Are key targeted customers financially stable?

* Is there a diverse mix of new market participant market

shares?

The justification of entry into a new market segment involves

effectively identifying viable competitors, relevant target

market attributes, competitor and key customer market shares

while correctly defining your company’s current financial,

technical and human resources.

For marketing and sales management this 14 market attribute

checklist is more intuitive than measurable. However, it is an

excellent means to initially come to a “pass or fail” decision

before any additional resources are applied to any market

expansion effort. If you want to further quantify this analysis

you can numerically weight each market attribute with your own

specific market attribute priorities and give numerical

“grades” to any or all new market entry candidates to calculate

a weighted value for any new market.

Like trying to address any noteworthy marketing challenge,

whatever you can do to quantify and measure your potential

marketing alternatives, the more relevant your analysis, the

better your management decisions will be.

About the Author:

Mark Smock is President of http://www.business-buyer-directory.com, the FIRST international business buyer directory of its kind. Business Buyer Directory provides a non-traditional means for proactive business buyers to locate businesses for sale worldwide that meet their exact registered purchase criteria.

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